How internal phishing campaigns and AI strengthen corporate defense

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In the digital age, companies are increasingly exposed to the diverse threats of cyber-attacks. A particularly sophisticated and frequently used method to steal sensitive information is phishing. In conversation with Luana Herzog, Service Owner of our innovative service “Phishing Prevention Campaign“, we take a look at our service and phishing prevention.

Luana, in our “Phishing Prevention Campaign” service, phishing emails are specifically delivered to certain teams and groups for simulation. What is the goal behind this?

Luana: Spear phishing has established itself as a sophisticated and popular tactic among cyber attackers. Attackers cleverly pose as colleagues, customers, or even superiors to specifically target employees. This is where our service comes in, as internal phishing campaigns can raise user awareness. The learning effect is particularly significant when campaigns are tailored to specific groups of employees and the content of the email is adjusted accordingly.

To what extent does the repeated execution of phishing campaigns support a long-term security culture?

Luana: The repeated execution of phishing campaigns plays an important role in promoting a long-term security culture. These campaigns increase employee awareness and help them recognize suspicious emails.
Additionally, an open communication culture is promoted. Employees are encouraged to report phishing attempts to the security team. These reports enable rapid responses, such as forced password changes, to prevent potential damage. Transparent communication thus strengthens the company’s overall security structure.
In this context, establishing a “No Blame Culture” is also important. This ensures that potential errors are not covered up but openly communicated to prevent actual damage.

“Die wiederholte Durchführung von Phishing-Kampagnen spielt eine wichtige Rolle bei der Förderung einer langfristigen Sicherheitskultur. Diese Kampagnen erhöhen die Sensibilität der Mitarbeitenden und helfen ihnen, verdächtige E-Mails zu erkennen.”
Luana Herzog
Luana HerzogSecurity Analyst, baseVISION AG

How can companies quantitatively measure the effectiveness of phishing training and awareness campaigns?

Luana: To measure the effectiveness of phishing training and awareness campaigns, click rates and credentials can be compared, for example. However, it should be noted that the difficulty level of the campaigns can vary, making direct comparison difficult. 

What is relevant is not just the sheer number of clicks, but especially whether the same users are still susceptible to phishing emails after training. Identifying “repeat offenders” provides insight into the company’s overall security awareness. 

What role does artificial intelligence (AI) play in detecting and preventing phishing attacks?

Luana: Artificial intelligence (AI) plays a crucial role in combating phishing attacks. AI spam filters help block hard-to-detect phishing emails or remove them from users’ inboxes afterward.  

At the same time, the advancing development of artificial intelligence also poses risks. The concept of “Phishing as a Service” (PhaaS) shows how AI can be used by attackers to create highly complex phishing attacks. By automating attack processes, criminals can use AI to conduct personalized and deceptively realistic phishing campaigns. 

The combination of regular internal phishing campaigns, tailored training, and the use of AI enables effective prevention against the ever-growing phishing threat landscape.  

Contact us now to learn more about the “Phishing Prevention Campaign” service. Your security is important to us.